Nandan Nilekani buys rights of Yennai Arindhaal’s “Adhaaru Adhaaru” to promote Adhaar Card

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Noted technocrat and Congress leader Nandan Nilekani, father of India’s Adhaar Card initiative, has bought the audio rights of music director Harris Jayaraj’s latest chartbuster “Adhaaru Adhaaru,” from director Goutham Menon’s “Yennai Arindhaal” starring Ajith Kumar, to promote his campaign.

(Images via IndiaToday.com, iluvcinema.in)

“Yes, it’s true. The Adhaar initiative has had a fantastic response all over the country, and from Bangladesh, of course,” a smiling Nilekani told The Tamil UnReal Times with a wink. “It has found appeal not only among mankind, but also trees, dogs and what not. But it is still not enough. We still have a long way to go, before every single person has an Adhaar card in his or her hand. As has been proven earlier, songs help a great deal in promoting a campaign and I couldn’t have found a more perfect song for this,” Nilekani added.

“I approached the team of Yennai Arindhaal and they were more than happy to lend their song for this campaign. We tried to add some extra lines. When I asked Goutham sir, I expected some lines in Tamil, but he suggested, ‘I want to make Adhaar to you.’ in English. It was a pleasant surprise! Harris sir, too, said that he will add some gibberish humming for this new version. It’ll be ready soon and we’ll be all set to rock!” a beaming Nilekani said.

Meanwhile, the move met with widespread criticism and mockery by fans of rival actor Vijay, who have requested him to star in a song called “Let’s take a ration pulla” endorsing the good old ration card.

(Based on an idea by Arun Ramamurthy)

 

2 Responses to Nandan Nilekani buys rights of Yennai Arindhaal’s “Adhaaru Adhaaru” to promote Adhaar Card

  1. All your articles in Unrealtimes (Both English and Tamil) are good. Lot of Kudos to you and also to all the entire Unrealtimes team. Good Work. #JeSuisCharlie

    Dinosaur
    January 12, 2015 at 9:44 am

  2. I didn’t knew until today there is a Tamil URT!!! 😀 😀 . You guys rock!!! Keep it up Ashwin.

    Siva Natarajan
    January 21, 2015 at 9:19 am